Redesigned | Reimagined | Remarkable

Dear Reader,

The 2011 BruinLife yearbook was different from past BruinLife’s produced thus far. Different in its design. Different in its content. Different in its own right. For years, this publication covered the same events and topics. It was my goal to reinvent the meaning of the yearbook. It was my belief that this yearbook needed to reinvent itself if it was going to survive the digital age. Fact: Yearbooks are on a decline as each year passes. Less people care about it and less people bother with it. What was once a tradition is now on its way to extinction. The 1972 Southern Campus put it best when the editor- in -chief stated, “It seems that each year it is exceedingly more and more difficult to publish this type of yearbook. It used to be that the spirit of the school drew everyone together and the yearbook served as a journalistic and photographic chronicle of the gatherings of the past year. Publications on this campus are in a continual fight for survival, if not for lack of adequate funds, for lack of personnel.” This book needed a makeover–one that would change people’s perception of a yearbook and one that would establish a completely different concept from before. It is our goal to maintain high standards in all our future publications.

Sincerely,
Jose Fredi Hernandez
UCLA BruinLife Yearbook
2012 Editor in Chief